Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to a variety of online responses and that advertisers can use these signals to enrich their media planning and ad evaluations.... PHYS.ORG · 3 weeks
Tweeting while watching TV diminishes enjoyment  SCIENCE DAILY · 3 weeks
The most significant impact of two-screen experience was on viewers' ability to 'transport' into the narrative and become immersed in the televised story. more
Medical News Today: What causes red spots on the penis?  MNT · 2 days
A variety of health conditions can cause red spots on the penis, including eczema, balanitis, and some sexually transmitted infections. Learn about these and other causes here. more
Hate spoilers? This AI tool spots them for you  SCIENCE DAILY · 2 weeks
Researchers have have developed an AI-based system that can flag spoilers in online reviews of books and TV shows. more
A skin disease spreading in wild giraffes may be a parasitic attack  PHYS.ORG · 1 week
Besides their graceful long necks and legs, giraffes are most recognizable by their distinctive spots. Now, conservationists are concerned about a different sort of... more
Man at center of French soul-searching on life support dies  ABC NEWS · 1 week
A man in a vegetative state for 11 years who was at the center of a bitter dispute that divided his family and French courts, and provoked national... more
Physicist studying how extreme weather in space affects satellites  PHYS.ORG · 7 hours
A physicist at The University of Texas at Arlington is developing a new scale to measure weather storms in space that could lead to a better understanding of how those... more
Research team supersizes 'quantum squeezing' to measure ultrasmall motion  PHYS.ORG · 4 weeks
Physicists at the National Institute of Standards and Technology (NIST) have harnessed the phenomenon of "quantum squeezing" to amplify and measure trillionths-of-a-meter motions of a lone trapped magnesium ion (electrically... more
Evolutionary coupling analysis identifies the impact of disease-associated variants  SCIENCE DAILY · 2 weeks
Predicting the impact of DNA sequence variants is important for sorting disease-associated variants (DVs) from neutral variants. Researchers report the development of a method to predict the impact of DVs. more
Your brain activity can be used to measure how well you understand a concept  SCIENCE DAILY · 4 weeks
As students learn a new concept, measuring how well they grasp it has often depended on traditional paper and pencil... more
Evolutionary coupling analysis identifies the impact of disease-associated variants  PHYS.ORG · 2 weeks
Predicting the impact of DNA sequence variants is important for sorting disease-associated variants (DVs) from neutral variants. Korean researchers at Pohang University of science and technology (POSTECH) report the development... more
Assessing the danger of drone strike: unique test bench to measure collision impact  PHYS.ORG · 3 weeks
The rapid rise in the number of drones worldwide has been accompanied by increasing reports of near misses with commercial aircraft. In... more
Impact-resistant nacre-like transparent materials  Science Magazine · 3 weeks
Glass has outstanding optical properties, hardness, and durability, but its applications are limited by its inherent brittleness and poor impact resistance. Lamination and tempering can improve impact response but do not suppress brittleness. We propose a bioinspired laminated glass that... more
The low density of some exoplanets is confirmed  PHYS.ORG · 4 weeks
The Kepler mission and its extension, called K2, discovered thousands of exoplanets. It detected them using the transit technique, measuring the dip in light intensity whenever an orbiting planet moved across the... more
Scientists develop a novel device to screen advanced crystalline materials  PHYS.ORG · 3 weeks
Researchers at the University of Illinois at Chicago and AbbVie Inc. have developed a novel device that will help scientists and pharmaceutical companies more effectively screen and test... more
How DVR is changing the world of TV advertising  PHYS.ORG · 1 week
As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television.... more
Lead pollution in Arctic ice show economic impact of wars and plagues for past 1,500 years  PHYS.ORG · 2 weeks
How did events like the Black Death plague impact the economy of Medieval Europe? Particles of... more
Grandparents allowing kids too much screen time  NEWS MEDICAL · 2 weeks
Grandparents may be spoiling their grandkids, allowing them too much screen time, according to a new study. A team of researchers found that grandparents may be fueling excessive device usage among kids, which has... more
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Space Science Image of the Week: While observing the sky in X-rays, ESA’s XMM-Newton spots thousands and thousands of serendipitous sources more
Limits on pot fishing can result in win-win for fishermen and marine wildlife  SCIENCE DAILY · 4 days
The first major study into the impact of inshore potting for crab and lobster within a Marine Protected Area has found that... more
UMN research evaluates impact of multimorbidity on hip fracture probability in older women  NEWS MEDICAL · 3 weeks
New University of Minnesota Medical School research evaluates the impact of multimorbidity on the probability of hip fractures. more
Parsons planning more merger and acquisition moves  SPACE NEWS · 4 weeks
Fresh off its purchase of geospatial intelligence firm OGSystems in January, Parsons is searching for more companies to buy that would further... more
Knowing what leads to building collapses can help make African cities safer  PHYS.ORG · 3 weeks
It's a sadly familiar image in several developing countries' media reports: people frantically searching the rubble of a collapsed building for survivors. more
Study uncovers impact of both low and high iron counts  NEWS MEDICAL · 4 weeks
A global study looking at the role that iron plays in 900 diseases has uncovered the impact of both low and high iron counts – and the news... more
Utah farmers and entrepreneurs compete to grow medical pot  ABC NEWS · 1 week
Dozens of applicants are vying for one of a handful of coveted spots as state-licensed medical marijuana growers in conservative Utah more
Comment on "Earth and Moon impact flux increased at the end of the Paleozoic"  Science Magazine · 2 days
Mazrouei et al. (Reports, 18 January 2019, p. 253) found a nonuniform distribution of crater ages on Earth and the... more
The impact of the slave trade on the Dutch economy  PHYS.ORG · 2 weeks
To what extent did the Netherlands grow rich from the Transatlantic slave trade? In his dissertation "Walcherse Ketens," Gerhard de Kok looks at Vlissingen and Middelburg, the most... more
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